{"id":24879,"date":"2024-07-30T10:45:49","date_gmt":"2024-07-30T15:45:49","guid":{"rendered":"https:\/\/www.meazurelearning.com\/?p=24879"},"modified":"2026-04-20T09:42:19","modified_gmt":"2026-04-20T14:42:19","slug":"genai-in-credentialing-assessments","status":"publish","type":"post","link":"https:\/\/www.meazurelearning.com\/fr\/resources\/genai-in-credentialing-assessments","title":{"rendered":"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-1024x538.png\" alt=\"A robotic hand and a human hand touch a digital screen, creating a bright point of connection that symbolizes the interaction between artificial intelligence and human expertise.\" class=\"wp-image-24905\" style=\"width:400px\" srcset=\"\/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-1024x538.png 1024w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-300x158.png 300w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-768x403.png 768w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-1536x806.png 1536w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-2048x1075.png 2048w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-02-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When we think about major disrupters to assessment processes in the credentialing arena, there is no doubt that internet-based testing and remote proctoring stand out as innovations that expanded the testing landscape. These days, all eyes are on generative artificial intelligence (AI) as credentialing professionals focus on opportunities for its use across the assessment life cycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we explore its opportunities, challenges, and limitations, it\u2019s important to revisit the basics of this technology. GenAI is a subset of artificial intelligence that\u2019s based on patterns and information learned from a large dataset through a concept called machine learning. GenAI is particularly good at interpreting and generating human content, which makes it suitable for a wide range of applications in the credentialing assessment ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, humans must be in the loop for all assessment-related tasks to ensure accuracy and integrity. The current state of GenAI technology isn&#8217;t reliable enough yet for its output to be trusted without thorough human review. Additionally, the regulatory and legal landscape around the use of GenAI is evolving rapidly, meaning those in the credentialing arena must stay informed and cautious when using GenAI for any associated tasks. These considerations will be further discussed in a later section of this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-applications-for-genai-in-test-development-and-psychometrics\">Applications for GenAI in Test Development and Psychometrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assessment professionals have employed generative AI in several test development and psychometric activities, including job task analyses, competency development, item reclassifications, item writing and reviews, as well as scoring and reporting. Each of these steps in the assessment cycle play a crucial role in ensuring the validity, reliability, and fairness of assessments, making them ideal for GenAI integration to enhance efficiency and effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a closer look at these test development and psychometric applications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-job-task-analyses-and-competency-development\">Job Task Analyses and Competency Development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Job task analysis (JTA) is a systematic process that identifies and documents the tasks and required knowledge, skills, and abilities for specific job roles. Competency development, on the other hand, involves defining and validating the essential skills and behaviors needed for job performance.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-benefits-of-using-genai-include\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/circle-star-sharp-light-1.svg\" alt=\"\">Benefits of using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gaining deeper data insights since GenAI can scan and process large volumes of text to identify relevant information such as job descriptions, educational requirements, and industry standards<\/li>\n\n\n\n<li>Providing a solid foundation for the JTA process with data-driven insights and initial drafts<\/li>\n\n\n\n<li>Increased efficiency through automated data collection and analysis<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-challenges-associated-with-using-genai-include\"><img decoding=\"async\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/flag-sharp-light-1.svg\" alt=\"\">Challenges associated with using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tools may struggle to understand the nuanced context of job roles, leading to inaccuracies.<\/li>\n\n\n\n<li>GenAI may miss human insights and tacit knowledge.<\/li>\n\n\n\n<li>GenAI models rely heavily on training data, which includes millions of initial data points as well as user inputs and prompts. If the training data is flawed or biased, the output will reflect those flaws and result in biased outcomes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reclassification-activities\">Reclassification Activities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These activities involve reviewing and updating the classification of requisite knowledge and job task descriptors, competencies, and test items to ensure they accurately reflect current industry standards, job roles, and competencies.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-benefits-of-using-genai-include-1\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/circle-star-sharp-light-1.svg\" alt=\"\">Benefits of using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced accuracy with GenAI analyzing vast amounts of data to identify shifts and trends in job roles and industry standards, leading to more precise reclassification of tasks and competencies<\/li>\n\n\n\n<li>Increased efficiency through automation of labor-intensive processes, including reviewing and updating classifications<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-challenges-associated-with-using-genai-include-1\"><img decoding=\"async\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/flag-sharp-light-1.svg\" alt=\"\">Challenges associated with using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The accuracy of reclassification depends on the quality and representativeness of the input data.&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-item-writing-and-review\">Item Writing and Review<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These processes involve creating and evaluating test items to ensure they accurately measure the intended knowledge, skills, and abilities while maintaining validity, reliability, and fairness.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-benefits-of-using-genai-include-2\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/circle-star-sharp-light-1.svg\" alt=\"\">Benefits of using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved time and cost savings by reducing the amount of input required from psychometricians and SMEs<\/li>\n\n\n\n<li>Increased efficiency through AI-generated item drafts, reviews of SME-written questions, rationale writing, and reference research<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-challenges-associated-with-using-genai-include-2\"><img decoding=\"async\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/flag-sharp-light-1.svg\" alt=\"\">Challenges associated with using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-generated items may lack the creativity and nuanced understanding of human writers.<\/li>\n\n\n\n<li>Bias in the training data could result in biased items that disadvantage certain groups. The quality of the training data depends on the choice of GenAI model being used: open models offer vast datasets but less control, walled models use open-source material without adding new inputs, and closed models rely solely on internal data, potentially perpetuating existing biases.<\/li>\n\n\n\n<li>The legality of using and citing GenAI in item development and review is still being questioned, requiring careful consideration and adherence to evolving regulations.<\/li>\n\n\n\n<li>Human oversight is necessary to ensure quality and relevance.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scoring-and-reporting\">Scoring and Reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These processes involve calculating test scores and generating detailed reports to provide insights into candidate performance and assessment outcomes.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-benefits-of-using-genai-include-3\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/circle-star-sharp-light-1.svg\" alt=\"\">Benefits of using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Significant time and cost savings<\/li>\n\n\n\n<li>Less bias in rating when considering performance-based scoring due to well-known phenomena such as the halo effect, regression to the mean, and rater drift<\/li>\n\n\n\n<li>Enhanced efficiency through automation of some aspects of the reporting process<\/li>\n\n\n\n<li>Improved data analysis and visualization by generating drafts, tables, and graphs based on templates<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-challenges-associated-with-using-genai-include-3\"><img decoding=\"async\" class=\"wp-image-24922\" style=\"width: 40px; padding-right:10px\" src=\"\/wp-content\/uploads\/2024\/07\/flag-sharp-light-1.svg\" alt=\"\">Challenges associated with using GenAI include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GenAI-generated reports may lack the human touch and contextual understanding that psychometricians can provide, potentially leading to reports that are less insightful or actionable.<\/li>\n\n\n\n<li>Other ethical and legal concerns center around transparency and accountability as well as validity and reliability, particularly in high-stakes situations.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-guiding-principles-and-key-considerations-for-genai-use\">Guiding Principles and Key Considerations for GenAI Use<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-1024x538.png\" alt=\"Person typing on a laptop computer\" class=\"wp-image-24934\" style=\"width:400px\" srcset=\"\/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-1024x538.png 1024w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-300x158.png 300w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-768x403.png 768w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-1536x806.png 1536w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-2048x1075.png 2048w, \/wp-content\/uploads\/2024\/07\/Inline_GenAI-01-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In addition to the applications outlined above, we anticipate GenAI will be used to support activities in automated test assembly, statistical analysis, and standard setting in the near future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the gradual deployment of GenAI technology, several guiding principles and key considerations for ethical use have emerged. Some of these include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Human subject-matter experts still need to carefully review and approve all AI-generated content prior to publication to ensure validity. We\u2019d go so far as to say that this is a requirement, not a best practice.<\/li>\n\n\n\n<li>If implemented improperly, especially through open-source models, GenAI technology introduces risks to test content security.<\/li>\n\n\n\n<li>To date, content created by GenAI cannot be copyrighted in many countries, including the United States. Consequently, credentialing bodies will not be able to copyright test content that is generated by this technology.<\/li>\n\n\n\n<li>GenAI does not organically remove test content bias.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">GenAI technology and its use are in constant motion, requiring users to exercise vigilance in upholding best practices. As quickly as guidelines and recommendations are developed regarding the use of GenAI in assessment, it\u2019s possible that technology will cast a wave of change requiring new views and updates on its utility. Consequently, every assessment professional must monitor this development on a continuous basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-for-more\">Looking for More?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As part of my work leading an AI Task Force on our Assessment Development and Psychometric Services team, I&#8217;m currently developing a comprehensive report about the implications of using GenAI in credentialing assessment processes. To get notified when this report is released, please fill out the form below or sign up for our <a class=\"ek-link\" href=\"https:\/\/www.meazurelearning.com\/newsletter-sign-up\">monthly newsletter<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-the-author\">About the Author<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"\/wp-content\/uploads\/2024\/07\/Aurelie-Lecocq-Headshot.png\" alt=\"\" class=\"wp-image-24948\" style=\"object-fit:cover\" srcset=\"\/wp-content\/uploads\/2024\/07\/Aurelie-Lecocq-Headshot.png 300w, \/wp-content\/uploads\/2024\/07\/Aurelie-Lecocq-Headshot-150x150.png 150w, \/wp-content\/uploads\/2024\/07\/Aurelie-Lecocq-Headshot-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"wp-block-paragraph\"><strong>Aurelie Lecocq&nbsp;<br><\/strong><em>Director, Business Strategy and Growth<\/em>, <em>Meazure Learning<\/em>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Written by our Director of Business Strategy and Growth, Aurelie Lecocq, this article explores the opportunities and challenges of using generative AI in credentialing assessment processes.<\/p>","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[167],"tags":[],"higher_ed":[],"pro_testing":[],"topics":[66,72,102,710,717],"industry":[],"class_list":["post-24879","post","type-post","status-publish","format-standard","hentry","category-blog-articles","topics-psychometrics","topics-test-development","topics-credentialing","topics-professional-testing","topics-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage? | Meazure Learning<\/title>\n<meta name=\"description\" content=\"Meazure Learning&#039;s Aurelie Lecocq explores the opportunities and challenges of using generative AI in credentialing assessments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meazurelearning.com\/fr\/resources\/genai-in-credentialing-assessments\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?\" \/>\n<meta property=\"og:description\" content=\"Written by our Director of Business Strategy and Growth, Aurelie Lecocq, this article explores the opportunities and challenges of using generative AI in credentialing assessments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.meazurelearning.com\/fr\/resources\/genai-in-credentialing-assessments\/\" \/>\n<meta property=\"og:site_name\" content=\"Meazure Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MeazureLearning\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-30T15:45:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T14:42:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.meazurelearning.com\/wp-content\/uploads\/2024\/07\/GenAI-in-Credentialing-Assessments.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jrankin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Written by our Director of Business Strategy and Growth, Aurelie Lecocq, this article explores the opportunities and challenges of using generative AI in credentialing assessments.\" \/>\n<meta name=\"twitter:creator\" content=\"@MeazureLearning\" \/>\n<meta name=\"twitter:site\" content=\"@MeazureLearning\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"jrankin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments\"},\"author\":{\"name\":\"jrankin\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#\\\/schema\\\/person\\\/305ba664e976ccf6a364abd6af53c96d\"},\"headline\":\"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?\",\"datePublished\":\"2024-07-30T15:45:49+00:00\",\"dateModified\":\"2026-04-20T14:42:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments\"},\"wordCount\":1166,\"publisher\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#organization\"},\"articleSection\":[\"Blog Articles\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments\",\"url\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments\",\"name\":\"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage? | Meazure Learning\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#website\"},\"datePublished\":\"2024-07-30T15:45:49+00:00\",\"dateModified\":\"2026-04-20T14:42:19+00:00\",\"description\":\"Meazure Learning's Aurelie Lecocq explores the opportunities and challenges of using generative AI in credentialing assessments.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/resources\\\/genai-in-credentialing-assessments#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.meazurelearning.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/\",\"name\":\"Meazure Learning\",\"description\":\"A Full-Service Test Development, Delivery, and Proctoring Provider\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#organization\",\"name\":\"Meazure Learning\",\"url\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.meazurelearning.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MZ-primary-logo-color.png\",\"contentUrl\":\"https:\\\/\\\/www.meazurelearning.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MZ-primary-logo-color.png\",\"width\":2727,\"height\":734,\"caption\":\"Meazure Learning\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MeazureLearning\",\"https:\\\/\\\/x.com\\\/MeazureLearning\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/meazure-learning\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.meazurelearning.com\\\/fr\\\/#\\\/schema\\\/person\\\/305ba664e976ccf6a364abd6af53c96d\",\"name\":\"jrankin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/47c75ef0e3b82610a2e27f698359ee48e68dcff1c82fbbb9f35b4d621ce9d35f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/47c75ef0e3b82610a2e27f698359ee48e68dcff1c82fbbb9f35b4d621ce9d35f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/47c75ef0e3b82610a2e27f698359ee48e68dcff1c82fbbb9f35b4d621ce9d35f?s=96&d=mm&r=g\",\"caption\":\"jrankin\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage? | Meazure Learning","description":"Meazure Learning's Aurelie Lecocq explores the opportunities and challenges of using generative AI in credentialing assessments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.meazurelearning.com\/fr\/resources\/genai-in-credentialing-assessments\/","og_locale":"fr_CA","og_type":"article","og_title":"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?","og_description":"Written by our Director of Business Strategy and Growth, Aurelie Lecocq, this article explores the opportunities and challenges of using generative AI in credentialing assessments.","og_url":"https:\/\/www.meazurelearning.com\/fr\/resources\/genai-in-credentialing-assessments\/","og_site_name":"Meazure Learning","article_publisher":"https:\/\/www.facebook.com\/MeazureLearning","article_published_time":"2024-07-30T15:45:49+00:00","article_modified_time":"2026-04-20T14:42:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.meazurelearning.com\/wp-content\/uploads\/2024\/07\/GenAI-in-Credentialing-Assessments.png","type":"image\/png"}],"author":"jrankin","twitter_card":"summary_large_image","twitter_description":"Written by our Director of Business Strategy and Growth, Aurelie Lecocq, this article explores the opportunities and challenges of using generative AI in credentialing assessments.","twitter_creator":"@MeazureLearning","twitter_site":"@MeazureLearning","twitter_misc":{"\u00c9crit par":"jrankin","Estimation du temps de lecture":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments#article","isPartOf":{"@id":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments"},"author":{"name":"jrankin","@id":"https:\/\/www.meazurelearning.com\/fr\/#\/schema\/person\/305ba664e976ccf6a364abd6af53c96d"},"headline":"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?","datePublished":"2024-07-30T15:45:49+00:00","dateModified":"2026-04-20T14:42:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments"},"wordCount":1166,"publisher":{"@id":"https:\/\/www.meazurelearning.com\/fr\/#organization"},"articleSection":["Blog Articles"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments","url":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments","name":"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage? | Meazure Learning","isPartOf":{"@id":"https:\/\/www.meazurelearning.com\/fr\/#website"},"datePublished":"2024-07-30T15:45:49+00:00","dateModified":"2026-04-20T14:42:19+00:00","description":"Meazure Learning's Aurelie Lecocq explores the opportunities and challenges of using generative AI in credentialing assessments.","breadcrumb":{"@id":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.meazurelearning.com\/resources\/genai-in-credentialing-assessments#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.meazurelearning.com\/"},{"@type":"ListItem","position":2,"name":"GenAI in Credentialing Assessments: Revolutionary or Just Another Thing to Manage?"}]},{"@type":"WebSite","@id":"https:\/\/www.meazurelearning.com\/fr\/#website","url":"https:\/\/www.meazurelearning.com\/fr\/","name":"Meazure Learning","description":"A Full-Service Test Development, Delivery, and Proctoring Provider","publisher":{"@id":"https:\/\/www.meazurelearning.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.meazurelearning.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.meazurelearning.com\/fr\/#organization","name":"Meazure Learning","url":"https:\/\/www.meazurelearning.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.meazurelearning.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.meazurelearning.com\/wp-content\/uploads\/2021\/09\/MZ-primary-logo-color.png","contentUrl":"https:\/\/www.meazurelearning.com\/wp-content\/uploads\/2021\/09\/MZ-primary-logo-color.png","width":2727,"height":734,"caption":"Meazure Learning"},"image":{"@id":"https:\/\/www.meazurelearning.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MeazureLearning","https:\/\/x.com\/MeazureLearning","https:\/\/www.linkedin.com\/company\/meazure-learning"]},{"@type":"Person","@id":"https:\/\/www.meazurelearning.com\/fr\/#\/schema\/person\/305ba664e976ccf6a364abd6af53c96d","name":"jrankin","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/47c75ef0e3b82610a2e27f698359ee48e68dcff1c82fbbb9f35b4d621ce9d35f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/47c75ef0e3b82610a2e27f698359ee48e68dcff1c82fbbb9f35b4d621ce9d35f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/47c75ef0e3b82610a2e27f698359ee48e68dcff1c82fbbb9f35b4d621ce9d35f?s=96&d=mm&r=g","caption":"jrankin"}}]}},"modified_by":"Tory Griffin","_links":{"self":[{"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/posts\/24879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/comments?post=24879"}],"version-history":[{"count":0,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/posts\/24879\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/media?parent=24879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/categories?post=24879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/tags?post=24879"},{"taxonomy":"higher_ed","embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/higher_ed?post=24879"},{"taxonomy":"pro_testing","embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/pro_testing?post=24879"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/topics?post=24879"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.meazurelearning.com\/fr\/wp-json\/wp\/v2\/industry?post=24879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}